ET COLLECTIVE REBRANDS National justice Project.
The National Justice Project is a not-for-profit legal service fearlessly fighting injustice. Through strategic legal action, advocacy, partnerships and education, they hold governments to account for systemic discrimination and push for life-saving law and policy reform alongside their courageous clients. By eradicating racial and disability discrimination from healthcare, immigration detention, policing and prisons, the National Justice Project is working to create a safer and more just society for all. Many of their clients are women and children, and Indigenous communities, who have survived domestic violence and police brutality.
The National Justice Project is powered by a diverse team of legal professionals and advocates made up of 65% women, and 45% of the team are ethnically and linguistically diverse. Another 15% of the team are First Nations people, 40% identify as LGBTQI+, and some 10% are people living with a disability.
The refreshed National Justice Project brand has a newly defined purpose developed by Brand Council ‘to fearlessly fight to end discrimination’. This single-minded and bold purpose helped define a creative springboard that combines real editorial photography speaking to nationwide issues, newsworthy treatment of powerful headline messaging and a visual expressionthat is unapologetic and moving ever forward.
ET Collective was honoured to help rebrand National Justice Project as our Humankind winner.
OUR 2023 Winner!
National Justice Project
“The new brand gets to the heart of who we are. It is bold, passionate, and reflects our connection with activist movements. ET Collective have provided not only their technical skills, but they have offered valuable wisdom and guidance throughout the entire re-brand project. It has been an absolute pleasure working with the team, thank you so much to all of you for your exceptional work!”
- Naomi Lai, General Manager
“Before we partnered with the ET Collective, our brand wasn't capturing the energy and values of our firm. Thanks to the work of ET Collective, we now have a brand identity that can inspire our supporters to act”
- Tim Ginty, Communications and Advocacy Manager
“This year, we feel privileged to collaborate with a company that is driving real change. Their remarkable efforts are inspiring, and we are genuinely honoured to be able to contribute to achieving their mission. ”
ELZA + TANIA (ET)
